Taking the perspective of triple relations among state -market -society, this paper regards the campaign of new media communication rights as a paradoxical entity and contending field.From the dynamic social field, this paper analyzes the historical subjectivity of communication campaign and explores its hidden texts and meanings.It is opined that the study of communication rights shouldn't be divorced from discourse contexts such as"the conceptual country","the alienation of the free market",and "the community in dynamic history" .Efforts should be made to get rid of the essentialism of communication research and to look for a path of"subjectivity-em-pirical"governance.%以"国家—市场—社会"的三重关系为分析范畴,新媒体传播权利运动可视为一种充满矛盾的实体和纷争的场域.文章从动态的社会场域出发,分析了传播权利运动的历史主体性问题,探讨了新媒体传播背后的隐藏文本和涵义,认为传播权利研究离不开"概念性国家"、"自由市场异化"、"动态历史中的社会"等话语语境,应脱嵌传播本质主义,寻找一种"主体性-经验性"的传播治理路径.
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