海口市居民环境价值观、可持续消费行为及其关系研究

摘要

This study aimd to explore the environmental values and sustainable consumer behavior of Haikou City resi⁃dents. With the method of combining the implicit association test and the self-questionnaire, implicit and explicit environ⁃mental values were compared. Further study of influencing demography and the relationship among implicit, explicit environ⁃mental values and sustainable consumer behavior was studied. The following conclusions were obtained:significant implicit environmental values and explicit environmental values exist in residents of Haikou. There was no gender difference between implicit environmental values and explicit environmental values in Haikou. There were educational differences between im⁃plicit environmental values and explicit environmental values in Haikou. There was no gender difference between sustainable consumption behaviors. There was no education difference in sustainable consumption behavior. There was no obvious rela⁃tion between implicit and explicit environ-mental values among Haikou residents. Statistically significant positive correla⁃tion was found between the explicit environmental values and sustainable consumption behaviors, but the correlation between implicit environmental values and sustainable consumption behaviors of Haikou residents was not significant.%为了探究海口市居民的环境价值观和可持续消费行为，以内隐联想测验法、自陈问卷法的方法，对内隐环境价值观、外显环境价值观进行了检验与比较，进而研究内隐、外显环境价值观与可持续消费行为的关系，并探讨了性别、教育程度在三者上存在的差异。研究结果表明，海口市居民存在着显著的内隐环境价值观与外显环境价值观。海口市居民内隐与外显环境价值观不存在性别差异，但存在教育程度上的差异。海口市居民可持续消费行为存在性别差异，但不存在教育程度上的差异。海口市居民内隐与外显环境价值观不显著相关，海口市居民可持续消费行为与外显环境价值观显著相关，与内隐环境价值观不相关。