创意产品价值评估的方法研究综述∗

摘要

价值一直是经济学与文化学关注的核心问题。论文在文献梳理的基础上，对创意产品的价值及其评估方法进行了归纳，发现：创意产品主要具有经济与文化两方面价值，文化价值是争论的焦点，体验价值等新的价值形式也开始为学者们所关注；借助经济学等工具，学者们从直接与间接、市场与非市场等途径对创意产品的价值评估方法进行了理论探讨与实践运用，但评估体系与评估方法还有待完善。这些研究成果为创意产品价值评估的后续研究提供了基础与启示。%Value has always been the core issue of economics and culture.On the basis of extant literature review,the paper summarizes the value and valuation methods of creative products,and then identifies that:creative products mainly has both economic and cultural value,and the latter be-comes the focus of academic debate,and subsequently the new form of value has got the concern of the scholars,such as experience value etc.;learning from economics tools,the valuation methods of creative products have been both theoretically explored from the perspectives of direct and indirect, market and non-market and practically applied,but the valuation system and valuation methods still need perfecting.These research provide the reference and enlightenment for the follow ups to study on the creative product valuation.