首页> 中文期刊> 《广东工业大学学报》 >面向零售业的大数据商业智能系统研究

面向零售业的大数据商业智能系统研究

             

摘要

针对零售业对大数据处理和商业智能的需求,提出一种大数据商业智能系统架构。架构包括大数据处理和商业智能应用。详细描述了系统的模块构成,数据在系统中的处理过程,介绍了一部分关于零售业数据分析的需求。基于本文提出的架构实现了一个商业智能的系统,并设计一个针对零售业提升商品销量的应用。实验结果表明,该商业智能系统可以支持零售业对于提升商品销量的决策。%For demanding of large data processing and business intelligence of retail proposing a big data business intelligence system architecture.The architecture that includes big-data processing and business intelligence application.The system modules are described in detail, data processing in the system and introduce some requirements of data analysis about retail industry.Implementing a system of intelligence business and design an application of improving the sales of products for retail industry based on the ar-chitecture we propose.The experimental result shows that the business intelligence system we developed can enhance decision-making of improving the sales of goods for retail industry based on the architecture we propose.

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