在互联网以及电商快速发展的背景下,传统百货企业面临较大冲击.百货零售企业保底倒扣品牌联营的商业模式,尽管有着自身的优势,但在"互联网+"时代品牌联营的商业模式越来越显其疲态,想要转型产品买断自主经营的自营模式又举步维艰,借"互联网+"探索百货零售企业新的赢利模式迫在眉睫.百货零售企业品牌联营商业模式具有准确定位商品品类互补关联、统一促销塑造企业形象及文化等优势,但也面临重重困境.电商冲击下,实体百货企业调整业态布局,创新营运模式成为转型升级的必经之路.%In recent years, the rapid development of the Internet and e-commerce exerts a marked impact on traditional department stores. The author states that the traditional stores, though in possess of enterprise image and culture etc, should employ " Internet + " to explore their new operation modes and itcan help them to adjust their industry distribution and upgrade management modes.
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