SSAS聚类分析算法在顾客分组分析中的应用

摘要

介绍一种利用数据挖掘技术建立顾客分类分析的挖掘模型。主要介绍了基于Micmsoft SQ SERVER Analysis Services（SSAS）的聚类分析算法，以及SSAS聚类分析算法在对某销售信息进行顾客分组分析中的应用，通过分析聚类分析算法挖掘模型所发现的模式，得出了对顾客分类的结果，为销售公司管理层的营销决策提供有力的参考和辅助。%A model of customers partitioning analysis using data mining technology was described. This paper mainly recommends a cluster parsing algorithm based on Microsoft SQL SERV- ER Analysis Services （SSAS） and its application in customers partitioning of sales information. The results of customer partitioning obtained from the pattern excavated by analyze cluster parsing algo- rithm data mining model, and it provided sufficiently reference and supplement for management＇ s marketing decision - making of a sales company.