论新闻专业主义在网络民粹化误导和施压下的坚守--以“我爸是李刚”事件的传播链条为例∗

摘要

Today, journalism professionalism is facing the misleading and pressure from network populism, which lead to the dif⁃ficulty in the work of journalism professionalism. Taking the event that“My father is Li Gang” as an example, this paper analyzes how network makes consciously and unconsciously processing and revising of online texts in dissemination under the influence of“populism tide” and how professional media deviate from factual reality threatened by “populism” online communication. When network populism is popular, journalism media should be more sticking to journalism professionalism.%在当下的中国，新闻专业主义正面临着网络民粹化的误导和施压，导致新闻专业主义举步维艰。本文以“我爸是李刚”事件为例，分析网络如何在“民粹主义”思潮的影响下，对传播文本进行自觉或不自觉地加工改写，以及专业媒体又如何被“民粹化”的网络传播裹挟远离事实真相。在网络民粹化大行其道之时，新闻媒体更要坚持新闻专业主义。