As a new industrialized city,Dongying is also the central city of national "efficient ecological economic zone".Its ecological culture development can lay the ideological foundation for efficient ecological economic development,provide security for the promotion of the soft power,offer driving force for the economic transition,and ensure the improvement of people''s spiritual life level.The construction of ecological culture in Dongying should be improved by strengthening the government construction from the top-level design,planning the development strategy of ecological culture in a scientific way,training and introducing the talents of ecological culture and the science and technology,innovating the social participation mechanism of ecological culture,and actively guiding the ecological aspects of the concept of cultural consumption.%东营市作为新型工业化城市,又是国家"高效生态经济区"建设的中心城市,生态文化事业可以为高效生态经济发展奠定思想基础,为软实力的提升提供保障,为经济转型提供源动力,为人们精神生活水平的提高提供保障.东营市生态文化事业的建设应该从强化政府顶层设计、科学规划生态文化事业发展战略、培育和引进生态文化建设的科技力量与优秀人才、创新生态文化建设的社会参与机制、积极引导生态文化消费观念等方面进行.
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