"互联网+"是一种"化学公式",本质上是一种以互联网思维、技术、模式来改造,甚至颠覆传统产业而发生的聚合反应,乃至"核裂变".本文基于"互联网+"公式,尝试寻找与汇集互联网,特别是移动互联网下影响我国零售企业020商业模式创新的相关变量与函数,探索线上线下融合与创新的结构与机理,构建具有普适性的我国零售企业020商业模式创新的系统模型.%"Internet+"functions as a chemical formula,as it,in essence,has transformed the traditional in-dustries with the way of its thinking,its technology and its models,and brought about dramatic influences with which nothing but the occurrence of"polymerization",or even"nuclear fission"can compete.Based on "Internet+"formula,particularly considering the popularity of Mobile Internet,thearticle tried tol find and bring together the variables and functions,whichif affecting our 020 business innovation of retail business,and then explored the structure and mechanism of integration and innovation of online and offline,aiming to set up a model of 020 busi-ness innovation of retail business which is suitable for most situations.
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