价值流视阈下移动商务企业的商业模式研究

摘要

移动商务企业之间的竞争取决于商业模式竞争，其本质在于价值竞争。文章基于价值的动态变化过程，构造了价值流模型，分析了模型的线性直通式、协作传递式、包容回归式三种价值流结构形态，提出三种价值流结构形态相对应的BtoM,B&BtoM和BtoM&MtoB三种移动商业模式，为企业选择商业模式提供了策略参考。%Mobile commerce market competition will depend on the business model of competition between en⁃terprises. Its essence depended on the value competition. In this paper, based on dynamic change process of val⁃ue,the value stream model is constructed. Analyzes the model of linear straight-through type, collaborative-trans⁃mission type, inclusive-regression type three kinds of structure form. Based on value stream, the paper puts for⁃ward B to M, B&B to M and B to M&M to B three business model, to provide mobile business enterprise sustain⁃able development strategic choice.