我国农产品网络营销体系构建研究

摘要

从农村基础设施、信息网络、物流配送、农产品标准化、农产品网络营销人才5个方面论述了我国发展农产品网络营销的制约因素,相应地提出了基于信息共享体系、市场体系、物流配送体系、保障体系和支撑体系的我国农产品网络营销体系构建策略,以期对解决我国农产品“卖难”问题有所帮助.%The factors restraining the development of agricultural product network marketing system were elaborated from five aspects of rural infrastructure, information network, logistics distribution, agricultural products standardization, agricultural products network marketing personnel, then the strategies were proposed for constructing agricultural products network marketing network based on information sharing system , market system, logistics distribution system, security system and support system, aiming to solve the difficulties in the sales of agricultural products.