乡村旅游地软环境的构成体系及形成路径研究

摘要

在国内旅游市场竞争日益激烈的形势下,软环境成为影响乡村旅游地竞争力的重要因素,研究乡村旅游地软环境具有重要的理论与现实意义.在综合借鉴其他学者研究成果的基础上,对乡村旅游地软环境的概念、内涵进行界定;综合归纳乡村旅游地软环境的构成因素,主要包括政治环境、经济环境、社会文化环境和服务环境;分析各构成要素的动态交互影响机制;探究乡村旅游地软环境的形成路径,并对乡村旅游地软环境建设提出合理化建议.%Soft environment has become one of the most important competences in tourism market competition. Therefore, soft environment construction of rural tourism destination is gradually becoming a hot topic. Based on the research results of other experts and scholars, the concept and connotation of soft environment of rural tourism destination were described. Secondly, four elements of soft environment of rural tourism destination and its influencing mechanism were analyzed. Thirdly, the path of constructing soft environment of rural tourism destination was explored.Finally, some countermeasures to construct soft environment for rural tourism destinations in China were put forward.