Web数据挖掘在农业电子商务中的应用

摘要

The paper expounded the concept of Web data mining, and introduced the application of Web data mining in agricultural E-commerce : carrying out personalized E-commerce activities, advancing the design of agricultural E-commerce website, and improving the agricultural E-commerce information retrieval efficiency.%阐述了Web数据挖掘的概念,介绍了Web数据挖掘在农业电子商务中的应用:制定个性化电子商务网活动；改进农业电子商务网站的设计；提高农业电子商务信息检索效率.