旅游购物行业高回扣商业模式的路径依赖历史分析

摘要

本文所指的旅游购物行业,特指为旅行社提供高额回扣,主要面向团队旅游者经营的旅游商品零售企业,这一行业是旅游高回扣商业模式下产生的主要利益集团之一,随着旅游行业高回扣商业模式的扩张,旅游购物行业的规模逐步扩大,并成为支撑和固化这一商业模式重要的产业组织基础。本文通过对旅游行业权威媒体《旅游报》的回溯,使用历史分析方法和路径依赖理论对这一现象的形成进行解读。%Under the Macroscopic background of China＇s economy and social reformation,High-commission Business Model in China Tourist＇s Shop is widespread and typical in the developing stage of China＇s tourism industry,especially an accompanying phenomenon of many popular tourist destinations,and the main source of causes of tourism market order problems of China.Since later years of 1990s,the discussion of high-commission has been carried on both in academic and industry fields,and reorganization and control measures have also been taken by tourism industry administrations.However,with the development of tourism industry,High-commission Business Model in China Tourist＇s Shop is not stopped but even extends to more regions,gains a short-term market balance in travel industry,and even gets the connivance of local government.Although High-commission Business Model in China Tourist＇s Shop undermines the welfare of tourists and becomes the publicly criticized objects,it keeps on self-adjusting,getting consolidated,coordinated and perfected,and finally becomes the mainstream business model of China Tourist＇s Shops.