基于珠中江一体化的区域旅游形象研究

摘要

在珠三角经济急待转型升级的时期，推进“广佛肇”、“深莞惠”、“珠中江”三个次级经济圈的一体化进程，是从珠三角内部进一步优化区域结构，发挥聚集作用的重要工作。本文以“珠中江”次级经济圈为例，通过问卷调查等方法对珠海、中山、江门三市的旅游形象进行比较。在对三市旅游形象内在联系分析的基础上，进行了区域旅游形象的定位，并最终设计了三角营销框架及一系列营销策略。%It＇s the time to promote the economical transformation and upgrading of the Peal River Delta. The integrations of Guangzhou, Foshan and Zhaoqing; Shenzhen, Dongguan and Huizhou; Zhuhai, Zhongshan and Jiangmen are important work, which is to further optimize the regional economical structure and play its collective role. The article compares the tourism images of Zhuhai, Zhongshan and Jjiangmen by questionnaire method. On the base of analysis of inherent relationship, it gives the regional tourism image and a trigonal marketing framework.