本文采用SWOT分析方法，分析了河南农村发展在自然资源、区位、人力资源、市场广阔潜力大和龙头企业不断壮大的优势，在农民素质不高、农民经济权益难保障、金融供需不平衡、科技支撑不足和农村经济体制不健全上的劣势，党和政府的支持、金融改革、劳动力“回流”趋势、新型城镇化推进和“互联网+农业”发展方面提供的机遇，劳动力流失严重、农村生态环境问题突出和国际市场的威胁方面造成的威胁。然后利用SWOT矩阵分析结果提出增强河南农村发展活力的对策。%The paper adopted the SWOT analysis method , analyzed the advantages of the rural develop⁃ment in Henan, inculding natural resources, area location, human resources, vast potential market and continu⁃ing growth of leading enterprises; weaknesses inculding low quality of farmers, difficulty in guaranteeing their economic rights and interests, financial imbalance between supply and demand, insufficient support of science and technology, and inadequate rural economic system; opportunities received from Chinese Communist Party and the Government supports, financial reform, labor“return”trend, promotion of new urbanization, and“Inter⁃net+Agriculture”development;and the threatens caused by serious labor loss, serious problems of rural ecolog⁃ical environment, and the threat of international market. Then based on the results of SWOT matrixanalysis, it provided the countermeasures and suggestions to enhance the vitality of rural development in Henan.
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