新媒体互动业务应用与运营商媒体业务发展

摘要

介绍新媒体的概念及特征，从互联网新媒体、手机新媒体和电视新媒体三种视角阐述新媒体中具有交互性特点的几种业务应用，并从相应的角度描述电信运营商各类媒体属性业务的应对发展情况及优劣势。%This article fist introduced the concepts and features of new media, then described several business applications with interactive features from the perspectives of internet, mobile phone and television new media, and discussed the corresponding types of media property applications from the angle of telecom operators and the advantages and disadvantages