掌控内容空间的最后一公里--电信运营商如何转型为内容消费的主导者

摘要

针对OTT时代电信运营商所面临的挑战以及在用户信息、网络资源方面所具备的优势，文章提出一种以用户大数据为中心的内容服务体系。该体系以用户大数据为中心建立网络资源和内容调度机制，基于用户偏好预测建立深度内容推送系统，形成内容空间以及网络空间的有效融合，增强电信运营商掌控内容空间最后一公里的能力，从OTT内容消费的旁观者变身为参与者和主导者。%In this paper, users' big data centric content service system is proposed to cope with the chal enges telecom operators faced in OTT time. Based on user data analysis and preference prediction, this system is able to schedule network resources and push content into the deep side of access network more efifciently. It could lead to convergence of content space and network space, enhance the operators' control in the last mile of content space and turn telecom operators from bystander of content space to participant and leader.