混合型消费者的短生命周期产品动态定价

摘要

The dynamic pricing problem of short-life-cycle products is discussed for an environment with strategic and non-strategic consumer coexistence. Firstly, a game theory process between a retailer and its consumers is analyzed, and the optimal purchasing policies of the consumers are determined. Then, demand models at different times are established and the consumers' behaviors are analyzed. Finally, the optimal dynamic pricing policy is introduced for the maximization of overall revenues of the above two stages.%研究了复杂市场环境下针对混合型消费者(策略型消费者和非策略型消费者并存)的一类短生命周期产品的动态定价问题,分析消费者与销售商间的博弈过程,确定了消费者的最优购买决策.建立不同时刻的需求模型,并对消费行为进行了分析.以销售商总体收益最大化为目标,确定了两阶段的最优价格策略.