用户创新行为的演化博弈分析

摘要

Based on a connection of principal-agent theory and consumer surplus , the motivation and pur-pose of user innovation are analyzed .It is viewed as a complement to manufacturer innovation and an effi-cient approach to realize users’differentiated demands .Meanwhile , under the hypothesis of bounded ra-tionality , the behavior of user innovation is explored by using evolutionary game .Results show that two ev-olutionary stable strategies exist .Also, it is found the motivation factors from firms and external organiza-tions have a positive impact on user innovation .%基于委托－代理理论和消费者剩余理论等理论框架对用户创新的动机和目的进行分析，认为用户创新行为是对制造商创新行为的补充，也是用户坚持实现个人差异化需求的有效途径。同时，基于有限理性假设，运用演化博弈理论对用户群体与企业群体的合作创新行为进行解析。研究表明，用户群体与企业（制造商）群体的演化博弈模型存在2个演化稳定策略（ESS），来自企业群体和系统外部（例如政府）的激励因素对用户创新均具有积极的刺激作用。