基于私有云平台的烟草工业营销数据采集与分析系统应用研究

摘要

Based on private cIoud technoIogy,the enterprise marketing date acquisition and anaIysis system couId effec-tiveIy and rapidIy merge aI kinds of software and hardware sources.By studying theory of precision-marketing,marketing data business wouId be anaIyzed and forecasted inteI igentIy under the strong heIp of private cIoud technoIogy.FinaI y,the project impIements the integration of originaI systems and construction of marketing data center in the tobacco industry companies.It aIso deveIops the scientific pIanning for producing and running and produces substantiaI benefits for the enterprise.%现代企业在重组合并后，往往面临着原有业务系统各自分散独立、整合难的问题。无法从海量历史积累数据中提取有价值的信息。采用私有云技术构建企业营销数据的采集与分析系统，可以快速、有效地整合相关软、硬件资源。在私有云技术的有效支撑下，引入精细化营销理论，形成营销数据业务的智能分析和预测。项目最终实现了烟草工业企业的原有系统的集成与营销数据中心的建设。为企业的生产经营做出科学规划，产生了良好的经济效益。