中国发展沙滩网球前景的SWOT分析

摘要

This paper analyzes the advantages, the existing problems, the developments opportunities and the threats from external influential factors in development process of Chinese beach tennis by SWOT combination analysis, providing a new way to promote beach tennis and keep it to develop sustainably in China from the macro.%从沙滩网球运动在中国发展的自身的优势、存在的问题、发展的机遇及外界影响因素对它构成的威胁等方面进行SWOT分析，从宏观上为沙滩网球在中国的推广普及以及后续的可持续发展提供崭新视角。