基于品牌导向的大理K326烟叶原料内在质量符合度评价

摘要

为了合理评价和利用烟叶原料,以大理K326主产区烟叶为研究对象,结合某卷烟品牌对烟叶原料的具体需求,采用聚类分析法按部位进行分类,再综合3个部位结果进行符合度评价,后采用感官评吸结果对方法进行验证.结果表明,最适宜某品牌需求的K326烟叶样品所属的区域为永平县的林场、龙门、永和、七昌、龙街,云龙旧州；适宜该品牌需求的K326烟叶样品所属的区域为永平县的岔路、水泄、北斗、厂街、博南,漾濞县的顺濞、龙潭、鸡街,大理湾桥；较适宜该品牌需求的K326烟叶样品所属的区域为漾濞富恒、永平莲花.感官评价结果显示,上、中、下3个部位中最适宜、适宜品牌需求的K326烟叶样品感官质量评吸总分及大部分单项指标总体上均优于较适宜的烟叶样品,与分类结果基本吻合,进一步说明该评价分类方法的可行性.%In order to evaluate and utilize the tobacco material rationally,the tobacco K326 from tobacco-growing area in Dali was chosen as the subject studied.The cluster analysis was used to classify according to the position,and the final conformity evaluation results were determined by integrating the result of the three parts.The feasibility of the evaluation method was validated by using the sensory properties.The results showed that the optimum areas where grew tobacco material were Linchang,Longmen,Yonghe,Qichang,Longjie of Yongping county and Jiuzhou of Yunlong county; the good areas were Chalu,Shuixie,Beidou,Changjie,Bonan of Yongping county and Shunbi,Longtan,Jijie of Yangbi county and Wanqiao of Dali city; the inferior areas were Fuyuan of Yangbi county and Lianhua of Yongping county.Sensory evaluation results showed that the compositive properties and the major portion of the indexes which come from the optimum and good areas were better than which come from the inferior areas,it was in accordance with the classification result.It showed the evaluation method was a feasible one.