南京市浦口区乡村旅游开发策略初探

摘要

By sorting out relevant theories on rural tourism, this paper proposes the concept and connotation of rural tourism and analyzes basic features of rural tourism. According to existing general situation of rural tourism, tourism resources, product varieties and economic benefit of Pukou, it discusses the current situation of rural tourism of Pukou and analyzed the advantages and disadvantages of development of rural tourism. And on the basis of Pukou’s condition of rural tourism development, advantages and disadvantages of development, it proposes the strategy for development of Pukou’s rural tourism basing on detailed features of Pukou’s rural tourism.%通过梳理乡村旅游相关理论，提出了乡村旅游的概念和内涵，分析了乡村旅游的基本特点。依据浦口现有乡村旅游的概况、旅游资源、产品类型、经济效益，论述浦口乡村旅游现状，分析乡村旅游发展优势和不足。在浦口乡村旅游发展概况以及发展优势和劣势的基础上，结合浦口乡村旅游的具体特征，提出浦口乡村旅游的开发策略。