新媒体时代高职院校思想政治教育研究

摘要

进入21世纪以来，新媒体在我国迅猛发展，它深刻影响着高职学生的思想观念、价值取向和行为方式。在阐述新媒体内涵、种类及特征的基础上，分析新媒体给高职院校思想政治教育带来的机遇和挑战，并进一步提出在新媒体环境下抓住机遇、应对挑战，开创高职院校思想政治教育新局面的实施策略。%With the rapid development of new media in China since 21st century, the ideological ideas, value orientation and ways of behavior of students in higher vocational colleges are influenced deeply by it. On the basis of elaborating the connotation, category and characteristics of new media, the essay analyzes the challenges and chances brought by new media to the ideological and politi⁃cal education of higher vocational colleges. Furthermore, the paper offers implementing strategies on exploring new ground of ideo⁃logical and political education of higher vocational colleges to seize opportunities and face challenges in the new media environment.