陕西省作为丝绸之路沿线的重要省份,保留了诸多珍贵的文化遗产.通过对陕西省选取的各类文化遗产进行旅游的市场吸引力——坚固性矩阵评估审核,采用层次分析法 (AHP) 赋予指标权重,以评估结果为基础,对评估的文化遗产进行级别分类.根据文化遗产级别分类的不同,选取旅游发展潜力较高的一类文化遗产,进行SWOT分析,为其他遗产的旅游发展提供参考.%As an important province along the Silk Road, Shaanxi Province has preserved many precious cultural heritages. Through the market appeal of tourism selected from various cultural heritages in Shaanxi Province-the evaluation of the robust matrix, the weight of the indicators is given by the Analytic Hierarchy Process (AHP) , and the assessed cultural heritage is classified according to the results. According to the different classification of cultural heritage, a kind of cultural heritage with high tourism development potential is selected for SWOT analysis to provide reference for the tourism development of other heritage.
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