This paper will adopt the documentary material and logical analysis , and will analyze from the theory of media's hero worship to discuss the impact made by the sports comics on young people 's sports awareness , discover the positive impact on building young people's sports awareness, sports interest, sports will.And also, it has both good and bad impact on building the sportsmanship .Suggest relevant sides could guide and standardize appropriate-ly on sports comics'making and broadcasting , this will promote the young people's healthy growth.%从媒介英雄崇拜心理的角度,通过文献研究法与逻辑分析法,探讨体育动漫对青少年体育意识的影响,发现体育动漫对青少年体育认知、体育兴趣和体育意志的培育而言主要是正面的促进作用,但对其体育道德的培育则存在着正、负两个方向的影响。建议有关方面对体育动漫的制作与传播进行适当地规范与引导,从而使其更好地促进青少年健康成长。
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