我国商业零售行业现状及发展趋势研究

摘要

Through the analysis of the retail industry status quo in China,we find that the growth of overall scale development in retail industry has slowdown,online retailing marketplace keeps growing,the concentration degree of retail industry reduce gradually and large differences occurs among various forms of retail industry.Meanwhile,combined with the present situation of regional retail industry,we can reach the following conclusion about trend of retail industry development:Service -oriented busi-ness model of channelization begins to take shape.Based on Micro station,Combining online and offline business gradually de-veloped to be the mainstream.Depend on supply chain management,relationship between retailer and supplier becomes increas-ingly harmonious.Rely on mergence and reorganization of retail industry,the degree of organization is continuously increasing. Take the brand features as the direction;the road to construction is more firming.To achieve sustainable develop by green de-velopment.%通过对我国商业零售行业发展现状进行分析认为，零售业发展呈现总体规模增长放缓、网上零售市场继续增长、零售行业集中程度降低和零售行业分业态差异大等特征，同时结合我国部分区域零售业发展状况，对我国商业零售业今后发展趋势得出以下结论：以服务为导向的通道化经营模式渐趋成型，以微站为载体的线上线下融合发展成主流，依托供应链管理的零供关系日趋和谐，依托跨区并购重组零售业组织化程度增强，以品牌特色为方向的建设之路更趋坚定，以绿色化发展为路径实现可持续发展。