四川文化旅游产业集群发展的思路与对策

摘要

Cultural tourism is the main melody of tourism consumption and the development trend in the twenty - first century. It is an urgent problem for Sichuan, which abounds with many cultural and tourism resources, how to change the resource advantages into economic advantages and quickly expand the cultural tourism industry. From the perspective of the tourism industry cluster, this article explores the development ideas and countermeasures of Sichuan cultural tourisrrl industry, and proposes the strategic priority of the cluster development of the cultural tourism industry focusing on establishment of objectives, orientation of development paths, formation of industry chains, cultivation of leading enterprises and cluster brands, which is expected to be helpful for the cultural tourism industry development of Siehuan.%文化旅游是21世纪旅游消费的主旋律和发展趋势。四川作为文化旅游资源大省，如何将资源优势转化为经济优势，快速做强做大文化旅游产业，是一个亟待解决的难题。本文从文化旅游产业集群化角度探讨了四川文化旅游产业发展的思路和对策，提出应以确立目标、定位发展路径、形成产业链、培育产业龙头以及培育集群品牌为文化旅游产业集群化发展的根本战略重点，希望能对四川文化旅游产业的发展有所裨益。