Artificial intelligence (AI) based technology, machine learning, and cognitive systems have played a very active role in society’s economic and technological transformation. For industrial value chains and international businesses, it means that a structural change is necessary since these machines can learn and apply new information in making forecasts, processing, and interacting with people. Artificial intelligence (AI) is a science that uses powerful enough techniques, strategies, and mathematical modelling to tackle complex actual problems. Because of its inevitable progress further into the future, there have been considerable safety and ethical concerns. Creating an environment that is AI friendly for the people and vice versa might be a solution for humans and machines to discover a common set of values. In this context, the goal of this study is to investigate the emerging trends of AI (the benefits that it brings to the society), the moral challenges that come from ethical algorithms, learned or pre-set ideals, as well as address the ethical issues and malpractices of AI and AI security. This paper will address the consequences of AI in relation to investors and financial services. The article will examine the challenges and possible alternatives for resolving the potential unethical issues in finance and will propose the necessity of new AI governance mechanisms to protect the efficiency of the capital markets as well as the role of financial authority in the regulation and monitoring of the huge expansion of AI in finance.
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