Institute of Social Sciences Department of Business Administration Canakkale Onsekiz Mart University Canakkale Turkey;
Faculty of Tourism Kastamonu University Kastamonu Turkey;
Centre for the Study of Global Human Movement Institute of Criminology University of Cambridge Cambridge UKFaculty of Law Hasan Kalyoncu University Gaziantep Turkey;
Medical tourism; Reverse innovation; Stakeholders; Collaboration; Destination governance;