A few years ago,the hype of“going to Japan to buy a toilet seat”caused a great clamor,triggering introspection,self-blame,awareness,self-improvement,and confidence in China’s home appliance industry.It is estimated that Chinese people will soon stop going to Japan or other countries to buy toilet lid or other electrical appliances on a large scale.However,the trend of“going abroad to buy cosmetics”will continue to be vigorous and enduring.Why?Because the introspection,self-blame,awareness,and self-improvement of China’s local cosmetics industry have not truly begun.In the face of the surging waves of international brands,Chinese local cosmetics companies and brands have not yet gained sufficient confidence concerning their approaches,theories,system,and culture.
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