MIND THE GAP: TOWARDS AND BEYOND IMPACT MESSAGING TO ENHANCE TROPICAL CYCLONE RISK COMMUNICATION

PETER OTTO1; AMISHA MEHTA2; BROOKE LIU3

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MIND THE GAP: TOWARDS AND BEYOND IMPACT MESSAGING TO ENHANCE TROPICAL CYCLONE RISK COMMUNICATION

机译：注意差距：加强信息交流以加强热带气旋风险沟通

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机译：Traditionally, meteorological agencies collect, analyse, and share technical information about natural hazards with emergency services organisations and community members;often sending different warning products to each of these groups. For the general public, effective risk communication requires that technical information be translated to first gain attention and build understanding of risk, and then continue to be exchanged by all parties. The World Meteorological Organization and its partner agencies have recognised this need for translated information by moving away from warnings describing risks solely in terms of meteorological parameters and towards clearer messaging emphasizing significance and potential impacts. While the move towards more relatable weather warning messaging is a positive one, risk communication is a complex, dynamic and interactive process that is highly dependent on audience psychology, knowledge, skills, and capabilities;presenting at once difficulties and opportunities for agencies. Over recent years, advertisers, politicians and public safety advocates have all improved their messaging through the use of big data, psychology, social networking and behavioural economics principles, yet the links between these elements and weather risk communication are still relatively immature. This report aims to build links between weather forecasters, social scientists and related industries by outlining three conceptual models social scientists have developed to meet different challenges in the field of risk communication;the mental models approach, risk information seeking and processing, and the protective action decision making model. Recent issues and successes in the communication of tropical cyclone risk will then be examined and compared to these models, and future opportunities will be discussed.

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来源
《热带气旋研究与评论(英文版)》 |2018年第2期|P.140-151|共12页
作者
PETER OTTO1; AMISHA MEHTA2; BROOKE LIU3;
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作者单位

[1]Regional Forecasting Centre Victorian State Offi ce Bureau of Meteorology Melbourne Australia;

[2]QUT Business School Brisbane Australia;

[3]Department of Communication&QUT Adjunct Professor University of Maryland College Park MD 20740 USA;

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原文格式 PDF
正文语种 chi
中图分类气象灾害;
关键词
risk communication; impact-based warnings; impact warnings; tropical cyclone risk messaging; models of risk communication; public safety; social media;

机译：风险沟通;基于影响的警告;撞击警告;热带气旋风险信息;风险交流模型;公共安全;社交媒体;
入库时间 2022-08-19 04:32:46

MIND THE GAP: TOWARDS AND BEYOND IMPACT MESSAGING TO ENHANCE TROPICAL CYCLONE RISK COMMUNICATION

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