河南省大运会的社会期待调查与分析

摘要

The biennial Henan University Games is a remarkable sports event among universities in Henan Province. To understand expectation of university students on Henan University Games, the research adopted literature method, questionnaire method and factor analysis method to research and analyze social expectation situation of university students in Henan Province on Henan University Games from perspective of overall features, individual characteristics and family social hierarchical background of university students in Henan province. The research found that university students in Henan Province have a higher expectation on gold medals and social security of Henan University Games. What they mostly care about is security assurance and food security during the Games. From the perspective of family social hierarchical background, university students from lower-middle-class families have a higher expectation on media communications and athletes’ spirit. Furthermore, university students who have a Zhengzhou domicile have a high sensitivity on the Games.%两年一届的河南省大学生运动会是河南省高校令人瞩目的体育赛事。为了解高校大学生对省大运会的社会期待情况，研究采用文献资料、问卷调查和因子分析等研究方法，从河南省大学生的整体特征、个人特征和家庭社会阶层背景等视角出发，详细调查和分析了河南省高校大学生对大运会的社会期待状况。研究结果发现：河南省大学生对省大运会金牌和大运会社会保障期待值较高，其中，最关心的是比赛期间赛场安全保障和食品安全；从家庭社会阶层背景看，社会中下层家庭背景的大学生对大运会媒体传播和运动员精神风貌的期待较高，另外，郑州市户籍的大学生对于大运会这件事情敏感度相对较高。