Helping China’s retail industry to “go global” and get actively involved in global value chain competition is an effective way to improve the international competitiveness of China’s retail industry and an important measure to enhance the Chinese manufacturing industry’s position in international markets. The Belt and Road Initiative is China’s national strategy providing guidance for strategic decision-making for China’s retail industry in terms of overseas target market selection, market access selection and overseas investment risk management. As such, efforts should be made to maximize the interactive development of China’s retail industry through the strategies outlined in the Belt and Road Initiative.
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