It has been over ten years since the Intangible Cultural Heritage(ICH) protection movement was launched in China. During this period, a unique discourse system has been established. The three parties of the state, market and academic circles have respectively created administrative, industrial and knowledge discourses about the ICH. First, the representation of folk culture was incorporated into both the ICH protection system with list as the core and the cultural reconstruction strategy in the transition period, subsequently into national narrative through implementation of policies and administration by the government. Second, market operations have transformed heritage resources into cultural capital to boost the culture sector and tourism, and thus reinvigorate folk culture and brought about qualitative changes. Third, academics have made ICH discourses integrated with multidiscipline and extend academic discourse from universities and research institutions to the public sphere and cultural practice. The formation of the above discourse types reflects the articulation and game playing of ICH discourses in the folk culture field, and therefore they combine to form an ideal way to approach the cultural transformation and cultural politics of contemporary China.
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