基于广义虚拟经济的国际不平等交换案例研究

摘要

本文从广义虚拟经济的视角揭示了在北京高档酒吧2001年相同容量的一瓶百威啤酒售价是青岛啤酒的4倍，而到2011年差价变为1.4倍现象的深层原因是国人对百威啤酒的心理需求产生变化，即两者虚拟价值变化必然带来价格差距的缩小，这也使中国在啤酒行业的国际交换中不平等的程度减弱。%　　This paper first reveals a phenomenon based on generalized virtual economy perspective .In 2001 , compared with the beer of the same capacity in some high grade bar of Beijing , the price of Budweiser Beer was four times of the price of TSINGTAO Beer.However, in 2011, the price of Budweiser Beer was only 1.4 times of the price of TSING-TAO Beer which had the same capacity .The deep reason for this is the changed psychological needs influence the virtual value of Budweiser which narrowed the price difference and reduced the impact to China in the international unequal ex -change of beer industry .