传媒产业投融资态势及走向判断

摘要

需求的刺激、竞争的压力、发展的拉动、政策的放宽，都使得三网融合进程中的传媒产业投融资市场呈现出多角度多层面的嬗变：投融资主体从单一到多元；投融资方式从内源为主到外源为主；投融资目标从产业内部扩张到产业交叉渗透；投融资重点领域从“内容生产”到“传输网络”再到“信息平台”。%The demand stimulation, the pressure of competition, the promoting of the development, the relaxation of the policy has brought many angles and layers in the process of media industry investment and financing, which including that the main body of investment and financing has changed from single to multiple, the way of investment and financing from endogenous way to the exogenous way, the target of the investment and financing from intersection expansion to the infiltration expansion, the focus area of the investment and financing from the content production to the network transportation and to the information platform.