Coordination of Multi-leaders and Multi-followers in Supply Chain of Value-Added Telecom Services

摘要

In order to study supply chain of the telecom value-added service,a multi-leaders and multifollowers Stackelberg game model with multiple telecom operators and multiple service providers whose income is composed of information fee division and advertisement was constructed.Then a demonstration was simulated,and the results were compared with the situation of service providers' income only from information fee division.The simulated and compared results indicate that,the enterprises in the supply chain have the nature of pursuing the maximum profits in capital markets; meanwhile,firstmover advantages and some enterprise can get more profits with the information asymmetry.