创意农业是把农业生产消费活动与文化创意活动相融合的一种新型农业产业类型。2010年，北京市农业技术推广站利用北方常见的67种粮经作物，共203个品种，建设集合观光休闲农园、教育农园、科技农园、市民农园特色的“粮经作物大观园”。从文化创意、意识创意、功能创意及宣传创意4个方面阐述粮经作物大观园设计理念和特点，即把农作物的科普活动、市民的食品保健宣传、以及现实版开心农场作为园区特色，使园区不仅具备农园的产品生产功能，还具备旅游区的艺术性和休闲观赏性，同时兼具游乐性，满足人们的视觉亲历和心灵感受。还通过参与式调查，研究粮经作物大观园的建设成效，以期为北京市创意性农业主题公园的建设提供新的经验和思路。%Creative agriculture is a new type of agriculture combining production, consuming and cultural and creative activities. Beijing Agricultural Technology Extension Station utilized various food and economic crops including 67 types and 203 varieties to build a special park. This paper concluded the design theory and characteristics of this park from four aspects of culture, ideology, function and advertising. With science popularization of crops, health effect of food and the reality version of happy farm as its features, this cop farm was provided with the function of agricultural production, sightseeing, leisure and education to satisfy the visitors. Effect of the crop park was also analyzed by an action research to offer experience to constitute the creative agricultural parks in Beijing.
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