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Case Study:Volkswagen,German Auto Giant in China Market

             

摘要

Statistics published by Gasgoo show that in the first half of this year,Volkswagen once again registered a breathtaking sales performance of 1.8467 million units with a year-on-year hike of21.8%,which is higher than that of the entire passenger car market(14.8%).By virtue of a 1.2 percentage points increase to 20.8%in terms of market share,Volkswagen has consolidated its position in the passenger car market.See Chart 1.

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