Wall's Beijing Corporation——A Large,Modern Sino-Foreign Ice Cream Joint Venture

摘要

Although it was reported that the title of 5000th Sino-foreign joint venture in Beijing had been conferred on Wall’s, it nevertheless remained a strange name to most Beijingers. However, on one of the hottest days last summer, the name Wall’s was seen in the Beijing streets and lanes, the ice-cream kept in small glass refrigerated cases standing under red and blue umbrellas with the trademark of Wall’s on them. This