Mamut:Case Study on How Foreign SMEs Penetrate into the Chinese Market

摘要

As one of the largest producers of bakery goods in Poland, the Mamut Bakery and Pastry Coopertaive Plants (Mamut) has been active in the Chinese market since 2005. United China Consultants Ltd.(UCC) signed a contract with Mamut in 2006 to become its marketing adviser and help introduce its products into China. 1.The Problems and Barriers Mamut Faced in