China Mobile's SWOT for the Olympics

摘要

This is the first time the Olym- pic Games held in China.The Beijing Olympics are a golden opportunity for Chinese compa- nies to promote their products around the world.On the other hand,it is also a great challenge.Take ChinaMobile,the mobile- communication partner for the XXIX Olympics,as an example.His marketing performance in this Olympic feast could be analyzed by S.W.O.T.