第24届世界大学生冬季运动会滑雪比赛场所赛后经营管理的现状

摘要

After the 24th World University Winter Games, the operation and management of skiing competi-tion resorts can use the reputation and international influence to improve the social and economic benefits or not, which will have important reference value and enlightening role for using large comprehensive interna-tional competition venues and having reasonable marketing, scientific management of Chinese skiing compe-tition resorts.The investigation shows that the operation of snow competition venues has become an important resources of Heilongjiang ice -snow sports tourism, and provide teaching and training base for colleges and other sports industries.At the same time, it’s used for undertaking Chinese and international snow competi-tions.But in the field of management, lack of professional managers, administrative management mode of public institution, less development capital and its limited source restrict the economic and social benefits maximum of these skiing resorts.%　　大冬会滑雪比赛场所的赛后经营、管理能否利用赛会的知名度、美誉度和国际影响提高其社会效益和经济效益，对大型综合性国际比赛场馆（所）的使用具有重要的借鉴价值，对国内滑雪比赛场所的合理营销、科学管理具有启示作用。大冬会雪上项目场地赛后经营与管理的调查表明，雪上项目比赛场所在经营上已经成为黑龙江省重要的冰雪体育旅游资源，并为高校、其他体育产业提供教学和训练基地，同时承办国内外雪上项目的竞赛；但在管理方面，缺乏专业的管理人才，管理模式的事业单位行政管理方式，以及发展资金少、来源有限等问题，制约着大冬会滑雪场所经济效益和社会效益的最大化。