正Bvlgari is one of the largest listed top brand companies in Italy. In the past 100 years or more, Bvlgari has evolved into a luxury product empire dealing in jewelry, watches, perfume, leatherwear as well as five-star hotels and other luxury products. Francesco Trapani, the 48-year-old CEO of Bvlgari, joined the family-run jewelry firm in 1984 and pushed forward the diversification of its products. Up to now, Bvlgari has set up 10 franchised stores in China (Hong Kong and Taiwan included) and will add two more by the end of the year.
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