Lad Mags Lure Chinese Males：Glossy magazines seek to score with Chinese men

摘要

IT is almost impossible to find a bottle of men's deodorant in most Chinese cities. Chinese men are not renowned as Metrosexuals. But several publishing houses are banking on their ability to turn local men into shopping and sex sophisticates. Publishers of men's magazines have identified Asia as the biggest market of the future, banking on the change in lifestyle and habits of local men.