Meeting the Challenge of China's Fragmented Consumer Market

摘要

cqvip:Despite a slight economic slowdown in China,Western retailers and brands are still very much interested in expanding business there.After all,its population is four times the size of the U.S.But China’s developing markets are not homogenous,and substantial variations can be seen in consumer shopping habits and spending ability based on region,city tier and city.Due to the sheer size of potential business at stake though,experts say it’s worthwhile to learn how to navigate each market.