China market presents strong denim opportunity

摘要

It might be clear around the other side of the world,but China's appreciation of that iconic American productthe denim jean-is strong.Yet indicators show there's even more room for growth,as long as the brands know what sets the Chinese consumer apart.WGSN expects Asia-Pacific's overall retail sales volume to grow 4.6 percent in the next year,with increases continuing until 2018 when the market is expected to be worth$10.3 trillion.That compares to the$5 trillion projected for the U.S.mar-