任务技术匹配对使用手机APP购买服装意愿的影响

摘要

Based on the literature research, this paper made a view of the clothing shopping smart phone APPs, the Task Technology Fit and purchase intention theory. By means of the depth interview and the questionnaire based on Beijing area, this paper collected TTF' key factors and found out some important conclusions of the influence between smart phone APPs' TTF and the consumers' purchase intention. It would be useful for clothing enterprise to develop smart phone APPs.%本文在围绕手机APP、任务技术匹配(TTF)和购买意愿文献研究基础上,通过深度访谈和问卷调查,提炼出使用手机APP购买服装时TTF的21个测量指标.以北京地区消费者为主要样本,对使用手机APP购买服装时TTF对消费者购买意愿的影响进行实证研究,并得到相关结论,为服装公司研发手机APP提供了思路.